Tiger Pistol are on the front foot of all things social media, and they popped by to let us know 3 things about the guidelines that come with Facebook, that you may not be aware of.
Facebook is a great place to build a community of customers and talk to them about your brand. This we know.
What you might not know, is that Facebook can shut down your page if you don’t comply with the Facebook Page Guidelines and Community Standards. Make sure you don’t lose your page (and all those fans you’ve worked so hard to gather) by making sure that you comply with these commonly overlooked conditions.
You shouldn’t take things that don’t belong to you. Your mum taught you this lesson when you were trying to sneak a Mars Bar into your pocket in the supermarket when you were four.
Photos and other creative content are no different. Make sure that before you post content to Facebook, you have the right to do so. Finding an image on Google and posting it to your Facebook page is not acceptable.
But fear not, there are heaps of ways to find great content that you can use on your page.
- The first and most obvious way is to take the photo yourself. Most of us are walking around with a camera in our pockets, so take out that smartphone and use it!
- You can purchase professional photos from websites like istockphoto.com and shutterstock.com, and there are also royalty-free image sites to choose from if you’re on a tight budget.
- You’ll probably also have a heap of images in your possession already. Use the photos from your catalogue, your website or any other media you’ve created imagery for.
Cover Photo Rules
Facebook have a set of rules relating to cover photos to make sure that they remain as intended; beautiful, engaging photos that show off your brand’s personality. It’s rumoured that Facebook have recently developed some technology to automatically audit business pages to see if the cover photo complies, so our advice is to make sure you comply, and do it soon.
Here are the rules directly from Facebook…
All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text.
Cover images must be at least 399 pixels wide and may not contain:
- Price or purchase information, such as “40% off” or “Download it at our website”
- Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
- References to user interface elements, such as Like or Share, or any other Facebook site features
- Calls to action, such as “Get it now” or “Tell your friends”
Promotions and Third Party Applications
Facebook promotions are an important part of your toolkit when it comes to growing and engaging your social community. However, there are strict terms and conditions that you need to comply with in order to legally run, and benefit from these promotions on Facebook.
The most significant of these is that in order to comply, you need to use a third-party app to create and host the promotion. We see some businesses running promotions by posting on their wall and asking people to like a page, or share a post in order to go into the draw to win something – this is not allowed. The penalty is having your Facebook page taken down, and we’ve unfortunately seen this happen before.
The good news is that there are a few third-party apps out there (like Tiger Pistol) that are not only very affordable, but can help you create visually appealing, results-driven promotions.
Get in touch if you’d like to hear more about how we can help you create a fantastic promotion.