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Business Essentials #2: Your Business Manifesto

Written by Kylie Lewis

It’s January 1st. Can you believe it? 2015 is upon us and I have to admit, January is one of my favourite months for all the hope and dreams and excitement in the air. So, in the spirit of dreaming, for part two of this Business Essentials series, let’s set your business up for an amazing 2015 with a business manifesto.



A manifesto is a public declaration of beliefs, opinions, intentions and motivations. It’s you or your business in a nutshell. Taking the time to write a business manifesto is so important because it leads to greater clarity, focus and a sense of purpose. Running a business with a strong purpose in mind means faster decision making because you know where you’re headed and why you do what you do.

It also helps your employees and your customers understand your brand and your brand’s purpose which means more brand love.

The following questions are here to help you think about what your business manifesto might look like, but you can use them for your personal life too. Let’s get started…


This is an incredibly important question. Take some time to think about it and write down whatever comes to mind. Think about your business and your life values. Why do you do what you do? What makes you get out of bed each morning? Why did you get started?


There might be some crossover here with your answers to the first question. That’s ok! Spend some time on this too. Think about your passions. Think about your dreams. Think about how these relate to your business.


What change do you want to see in the world? Big or small. What are your business goals? What are your intentions?


And, of course, how are you going to get there? How are you going to achieve your goals? How are you going to act on your intentions? What will you hold yourself to? How will you go by your day-to-day?

If a manifesto incorporates your passions and values, it’s worth embracing and it’s worth living by. You can let these questions sink in and think about them for a few days. Write your answers down as they come to you. Give them some space and, when you’re ready start drafting up a business manifesto. Make it strong. Make it bold. Make it you. Every line should strike a chord and be there for a reason.

Here’s a few golden manifestos to inspire…

Lululemon's manifesto combines their passions, values, beliefs and intentions in bold words and stylish typography. Love, love, love.

Lululemon’s manifesto combines their passions, values, beliefs and intentions in bold words and stylish typography. Love, love, love.

The Holstee Manifesto is loved by many and there's good reason for that. It's inspiring, universal and creative. Photo from

The Holstee Manifesto is loved by many and there’s good reason for that. It’s inspiring, universal and creative. Photo from


Any questions? Shout out below lovely humans. I can’t wait to see what you create! Share your manifesto on social media and tag me @ofkin so I can see your inspiring words. Happy New Year!!

Kylie, xx

Related Posts:
Business Essentials #1: 2015 Planning Tools for Creative Entrepreneurs

About the author
Kylie Lewis

Kylie loved school. But in Grade 3 Mr Green wrote on her school report ‘Kylie talks too much in class.’ Implying it was a bad thing! Little did he know this would become her strength and make her a perfect candidate to become an executive coach, digital marketer and personal development advocate. Today, she wholeheartedly embraces her love of a good chat and help brands and the people behind them create their vision, build their foundations, manage their business, embrace social media communities and take care of themselves in the process. She gets immense joy from connecting wholehearted kin together and making new friends. With 18 years of online sales, web project management, digital and content marketing for leading Australian brands behind her, (most recently at the head of digital for kikki.K) she now coaches creative, curious and entrepreneurial businesses interested in starting, evolving or organising their approach to content marketing and social media in a fun, empowering, creative and practical way.

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