Social Media Tips

Business Essentials #3: Your Action Plan

Written by Kylie Lewis

Goodbye January, hello February! This year is already flying and after hopefully having some time to relax, recharge and dream, February is about motivation, and doing. While we settle back into work routines, this month is about harnessing energy, bedding in goals and stepping into action. 


Looking back at the steps in this Business Essentials series, so far you’ve:

  1. Reflected
  2. Set your intention (your business manifesto)

Now it’s time to take action which is all about understanding how you’re going to live and breathe your brand manifesto.

Your Content Planner

If you haven’t started your 2015 content calendar, now’s the time. Your content calendar is where your business comes to life. It’s when and how you speak to your audience, it’s how you tell your story in a timely and meaningful way, and it’s where your manifesto should be well represented.


Download and print your Of Kin February Monthly Planner here to get started: Of Kin – 2015 Monthly February Planner – Content Kin – landscape
You can also head over to Life Instyle here to download the full 2015 Content Calendar I created earlier this year.

Last month, when setting your business manifesto you identified your values and passions. You set your intentions for the year ahead and you considered how you wanted to go about achieving them. Now, how are those values, passions and intentions represented in your content calendar? Consider first, adding professional content and commitments in. Then, once you’ve added in your business content, add in your personal content because your business and personal lives are no doubt going to intersect.

For example, if one of your values was creativity… where does the creativity shine through? On a business level – what creative content have you planned? How does your brand embody that value day-by-day? Then, on a personal level – can you schedule in a creative date with yourself to head to a gallery, book a weekend in the country,  or take a new class to top up your creative juices?

Next month we’ll be looking at content inspiration itself, but right now, take some time to think about how you can live your business manifesto. What choices can you make on a daily basis to better represent your values and intentions? If you’re living your manifesto in your business and personal lives, you’ll be living and communicating with authenticity, love and soul, and how great is that?


Where do you want to be in 6 and 12 months?

Now that we’ve taken a step towards our action plan, let’s nut out some good ol’ statistics. You can’t get where you want to go if you don’t know where you’re going, so with that in mind, I’ve put together an Action Plan downloadable to help you so you know what you’re aiming for and can celebrate your progress along the way.


Download your Business Essentials Action Plan here: Of Kin – Business Essentials Action Plan

In your downloadable Action Plan there’s space for you to set projections and record actuals against marketing and digital activity and track revenue and budget. There’s also a very important spot for you to note down your 3 big rocks to focus on. Your 3 big rocks are the three things that will make the biggest positive impact on your business over the coming 6 and 12 months. Take some time to think about these then pop them down on paper.

I’d love to know how you’re going with this Business Essentials series so far lovely kin? Did you have any questions about your manifesto or any concerns about taking action?

Shout out below and let’s tackle them together.

Kylie, xx

Related Posts:
Business Essentials #1: 2015 Planning Tools for Creative Entrepreneurs
Business Essentials #2: Your Business Manifesto

Instagram for Business #3: How to get followers


Join me and Belinda Langler in Melbourne on Monday 16 February 2015, in Sydney on Monday 9 March 2015 or in Adelaide on Monday 16 March 2015, for a creative and interactive workshop for businesses, exploring social media and content planning ideas and challenges.

This day is particularly well suited to creative, curious, whole hearted entrepreneurial types who already have some social media happening, but want to feel more in control of how, when and why to use it.

At the end of the workshop you will walk away with a defined social media and content strategy, and an actionable plan. You’ll feel more purposeful, structured and clear about how to use social media in your business. And it will be fun! There will be coloured sharpies. There will be snacks. There will be lots of post it notes, and an interactive workbook to complete and start actioning straight away.

Topics include:
:: The new marketing paradigm in a social world
:: Content marketing defined
:: Defining customer personas
:: Uncovering your brand stories and content themes
:: Social media and content audit
:: Developing a content calendar
:: Tools for managing & measuring social media
:: Q&A session for specific questions

Numbers are limited to ensure each attendee has their specific needs catered for.

For more information and to book your ticket, click here.

About the author
Kylie Lewis

Kylie loved school. But in Grade 3 Mr Green wrote on her school report ‘Kylie talks too much in class.’ Implying it was a bad thing! Little did he know this would become her strength and make her a perfect candidate to become an executive coach, digital marketer and personal development advocate. Today, she wholeheartedly embraces her love of a good chat and help brands and the people behind them create their vision, build their foundations, manage their business, embrace social media communities and take care of themselves in the process. She gets immense joy from connecting wholehearted kin together and making new friends. With 18 years of online sales, web project management, digital and content marketing for leading Australian brands behind her, (most recently at the head of digital for kikki.K) she now coaches creative, curious and entrepreneurial businesses interested in starting, evolving or organising their approach to content marketing and social media in a fun, empowering, creative and practical way.

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