Brand Spotlight

Exhibitor Spotlight // Wild & Wolf


Courageous, bold, collaborative, curious, honest and responsible …

These are just six words Wild & Wolf uses to describe their brilliant, innovative range of gift and lifestyle accessories, suitable for all ages.

First brought into our limelight this year by scooping the prestigious Best Stand Award at our Sydney February fair, we caught up with them quickly to find out what’s in store for Reed Gift Fairs Melbourne August and beyond …

Everything you do is centred around ‘design first and foremost’ – from where do you draw your inspiration for each collection?

We get our inspiration from blogs, social media, beautiful window displays, branding packaging and architecture. Every city is a visual gallery of inspiration, even the colours of the buildings can help a designer to come up with innovative colour palettes for collections. As designers, we are constantly searching through the norm to find something that will spark creativity.


What trends (colours, materials, patterns, textures) are you seeing in 2017, and what are you predicting for 2018?

This year’s biggest trend has been ‘pared back’ or ‘simple bold’. Basically it’s not about flouncy flourishes, but bold statements, shapes and prints. Think Mondrian and Henri Matisse. Themes still on trend for 2018 we believe will be tropical prints, minimalism, eclectic mix of finishes and textures like stone, marble or recycled materials. In collections inspired by landscapes and architecture, keeping products and packaging true to its raw form, with clean, simple functionality. Colours also inspired by natural pigments. We predict that nature and travel will be big in the product world.


Are there any products you’re particularly excited about exhibiting at Reed Gift Fairs Melbourne August?

We are particularly excited about the launch of a new kitchen and cooking essentials range in Gentlemen’s Hardware, but the biggest release for Spring/Summer is the Orla Kiely home, garden and office ranges … I won’t say anymore here to ruin the surprise and theatre we have created on the stand, except to say that we are very excited about the second half of the year and the ranges we have brought together.

See Wild & Wolf at Reed Gift Fairs from 5-9 August! Their stand is located in the Melbourne Convention & Exhibition Centre, Stand X134. 


About the author
Charlotte Michalanney
Charlotte Michalanney