We recently had a chat with IS Gift, also known as Independence Studios about their top Mothers’ Day gift ideas, social media tips, and what’s next for IS Gift #happinesswrappedup
IS Gift has been in the industry for over 31 years, delighting customers with innovative and entertaining products from their wide range of gifts, toys, homewares and kitchenware across Australia and New Zealand. You can always expect something new from IS Gift as they continuously refresh their ranges and introduce trends inspired by the global market.
Meet IS Gift at the upcoming Reed Gift Fair Melbourne this August!
What are your top Mother’s Day gifts for 2018?
When it comes to Mother’s Day, IS Gift celebrates every kind of Mum; Mums who like to travel, Mums who like to cook, Crafty Mums, New Mums, Grandmas, Aunties.. the list goes on. We would be nowhere without a helping hand from our Mums, which is why it is so important to spoil them and let them know how appreciated they are. Because Mother’s Day falls at the start of May, our winter warming gifts are a top choice for Mum. We have gorgeous tea and coffee wares, hot water bottles and health and beauty products.
Can you give us tips on how we can use social media to create buzz and excitement about Mother’s Day?
Social media is a great place to share ideas on how to make a special experience for Mum this Mother’s Day. It’s lovely to see personal stories about what you do to make Mums feel like number one. We have seen our products in some great Mother’s Day gift packs on social media. It’s wonderful to see retailers make gifting easy for shoppers by pre-packing gifts ready to go.
IS Gift has a lot of products to choose from – what factors do you consider in choosing your Mother’s Day collection?
With thousands of fabulous gifts, it is very tricky to pick the perfect Mother’s Day collection. We’re lucky we have some super star Mums working for Independence Studios that help us create the perfect collection of Mother’s Day gifts.
The most important thing when choosing a Mother’s Day range is selecting products that are not only stunning but are also incredibly useful. Second of all is ensuring each item is something a bit special that Mum’s don’t usually spoil themselves with. Finally, it’s important our Mother’s Day gifts show gratitude for everything they do for us.
We also try to ensure we have a wide range of products at different price points so there is something for shoppers of every budget.
We would be nowhere without a helping hand from our Mums
Which products/collections are you particularly excited about exhibiting at Reed Gift Fairs in Melbourne this August?
We have so many!
Our buyers are overseas right now discovering the best new trends from around the world. We can’t say too much about our new collection just yet, so you’ll have to come to our stand to see what’s new.
What’s next for IS Gift?
Our home brand IS Gift continues to grow in size and popularity every year. To keep up, our in-house design team has grown exponentially over the last 3 years, striving to create products and ranges exclusive to us.
We’re looking forward to exhibiting at Reed Gift Fairs Melbourne August Fair and introducing our customers to the new members of our team, and of course launching our new ranges.
We hope to deliver #happinesswrappedup for many decades to come!
You can get to know more about IS Gift by visiting their website here.
Save the date for Australia’s Biggest Buying Experience
Reed Gift Fairs Melbourne | 4-8 August 2018
Melbourne Showgrounds & Melbourne Convention & Exhibition Centre