Outsourcing: 3 Secrets For Your Business

Sarah Cross
Written by Sarah Cross

If you run your own business, chances are you wear a lot of different hats. I’ll let you into a little secret though: you can’t do it all! It might seem more efficient and cost-effective to try and accomplish all the tasks all on your own, but trust me, it’s a false economy, especially during the peak times when business is booming.

During the surge times in your business you should be focusing your attention on riding the wave of profitability, rather than getting bogged down in mundane tasks. By outsourcing the day-to-day tasks to qualified professionals, you’ll have more time to focus on generating income!

So, how can you effectively outsource? My advice is to take your time, plan ahead and follow my tips for outsourcing success:


Savvy business owners are getting wise to the wonders of outsourcing and are looking to websites such as Upwork for reliable contractors and freelancers. While every business is different, there are a few general tasks that are often better off outsourced, such as:


Virtual assistants are fantastic for handling your business’ day-to-day admin duties and can be based anywhere in the world. Find someone who is ultra-reliable and a great fit for your business…it will be one of the best investments you ever make!

outsourcing admin


If you run a retail business or online shop, you will know how much time packing and posting takes! Consider outsourcing to a company such as Assembly Packing House, which assembles orders and gift boxes, saving you valuable time.


Blogs, emails and social media can take up a huge amount of time if you’re running your own business. Outsourcing marketing-related tasks means you can hand it over to a qualified professional who knows the ins and outs of the industry.

outsourcing marketing


If legal work and tax filing isn’t your area of specialty, then outsource, outsource, outsource! This is an area where you cannot afford to make mistakes and is often better left to a professional.


Bookkeeping and payroll tasks can be incredibly arduous and time consuming. It’s well worth outsourcing these jobs to someone who can accomplish them quickly, easily and efficiently. It will save you money in the long run!

outsourcing bookkeeping and payroll


As your business grows and expands, so too will your I.T. needs. Outsourcing your I.T. requirements will definitely save you many headaches and a lot of money.


Unless you’re naturally creative, then outsourcing the design of your brochures, newsletters, website, blog and social media is a great idea. Professionally designed marketing material really sets the tone of your business and is worth investing in.


Initially, outsourcing can be time-consuming, especially as you want to spend time selecting exactly the right people with whom to partner. Once you’ve settled on a team, however, outsourcing can offer huge efficiencies and economies of scale. Beyond that, outsourcing can boost productivity, quality, business value and customer loyalty.

If you are considering outsourcing, it’s a good idea to plan ahead and put strategies into place when business is quiet, so you’re ready when things start to surge again.
Take your time selecting the perfect outsourcing team – you want to work with them on a long-term basis and have a solid relationship built on trust, professionalism and honesty.

When selecting your outsourcing team, follow personal recommendations, trusted organisations and respected media platforms. Take the time to check references and credentials. Go for a like-minded outsourcer who is going to be a good fit for your business. They should be open, accessible and professional, with your best interests at heart.


Outsourcing isn’t just the preserve of big businesses! Technology means that smaller businesses now have access to a whole world of outsourced professionals who can have a big impact on your business’ growth, productivity and bottom lines. More small businesses are outsourcing tasks these days since technology has advanced to the point of professionals being able to work from anywhere in the world.

I see outsourcing as a growth strategy and with qualified and efficient professionals completing your most time-consuming tasks, you’ll have more time to focus on growing your business.

Don’t put off your business success any longer. There’s no better time than right now to invest in yourself and your business. You’ve worked so hard building your business up to this point, maybe now it’s time to kick it up a notch.

Are you looking to grow your business in 2016, but you’re not quite sure how? I’ll let you in on a secret. I’m offering up a FREE Strategy Session (valued at $297) to the first 5 people that take action right now and secure their spot.


About the author
Sarah Cross
Sarah Cross

Sarah Cross is an award-winning successful business woman. At 24 years old she successfully built and sold her own million-dollar gift hamper business and was formally recognised twice in the Australian Telstra Business Women’s Awards. With the rapid expansion of her rags to riches gift business, she built systems and procedures to enable its sales and marketing success and mastered the art of outsourcing to fulfil the demands of a highly-seasonal operation. Following the huge success of her own start-up business and using her hard-won wisdom and expert insights she’s now a Business Growth Mentor and helps gift basket owners accelerate sales and have their own financially-successful businesses.

Are you ready to step up and make 2016 your most successful record sales growth yet? Visit her at