Reed Gift Fairs and FrontLine, (FAB Event) co-locating in Melbourne in 2020

Reed Gift Fairs
Written by Reed Gift Fairs

Press Release: Reed Gift Fairs and FrontLine Australian Buying Event (FAB Event) combine forces to create the ultimate buying opportunity for the industry in Melbourne 2020.



Driven to create greater opportunities for Australian suppliers and retailers, two of Australia’s leading buying events will join forces in 2020! Reed Gift Fairs and the FrontLine Australian Buying Event (FAB Event) have formed a strategic partnership to run side by side at the Melbourne Convention & Exhibition Centre from February 2020. With the support of leading industry bodies, this combined event creates an unprecedented forum for the buying and selling of gift, kitchen, homewares, seasonal fashion, jewellery, stationery, textiles and footwear.


Reed Gift Fairs is the largest and most successful trade fair brand in Australia, attracting the highest visitation of quality buyers and distributors for over 50 years.


FrontLine Stores Aust. Ltd has been supporting Australia’s independent retailers since 1931 and has been continuously running industry buying events for clothing, textiles and footwear, most notably the FAB Event.


Reed Gift Fairs Exhibition Director, Vicki Rossi says ”with our customers always front of mind and therefore empathetic to continual pressure on their time, we are delighted to combine resources to deliver an outstanding customer experience across a trading platform which will deliver more product and networking opportunities”.


FrontLine Stores’ co-CEO Darren Lee “Our events are highly complementary and combining the two creates the ultimate buying and selling forum. FrontLine’s focus has always been on what’s best for the industry, and we are excited to deliver even greater benefit through this important strategic alliance”.


Under the roof of Melbourne’s premier exhibition space, their combined strength will provide retailers and suppliers with the opportunity to efficiently come together to grow and strengthen the business. Whether buying seasonally, for fashion, for everyday gifting or discovering new products, the most powerful industry events being run in Australia are now more accessible than ever.

Logo_grey_90mmx60mm       FABEvent_Logo2018  FrontLine Logo PMS485

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Reed Gift Fairs
Reed Gift Fairs