At the fourth annual Gift & Life Instyle Awards (GALA) in Sydney last month, we were thrilled to introduce a selection of brand new categories exclusive to Retailers.
An enormous congratulations to the following winners in their respective categories – a reflection of innovation, talent and creativity within the retail industry …
BEST RETAILER MARKETING INITIATIVE
Hunting for George “How to fold a fitted sheet” Video
Hunting for George understands the power of a good story and the subsequent conversation that it creates. Their overall marketing concept is to tell stories that educate and inspire, start conversations and ultimately drive purchase.
With a two-minute total runtime, their ‘How to Fold a Fitted Sheet’ was a $100 video created in-house that received more than 250,000 views in just one week across YouTube and Facebook.
BEST ONLINE RETAILER
Hunting for George huntingforgeorge.com
Hunting for George sets itself apart from its competitors by owning the entire customer experience from start to finish and prides itself on its customer service and design. Born from a desire to transfer all the personality, charm and accessibility of their bricks and mortar vision into an online experience, the Hunting for George website is a welcoming inclusive environment, easy to use and even easier to stay.
RETAILER OF THE YEAR (1-5 employees)
Icon By Design Moore Park, NSW
Icon By Design’s mission is to make their customers’ interior dreams possible. They do so by delivering a product offering based on the following criteria:
- Timeless: fall in love with your furniture today, tomorrow, forever.
- Craftsmanship: beautiful artistry creates timeless design.
- Affordable: find the perfect piece at the perfect price.
- Sustainable: because we live for today, but care for tomorrow.
- Contentment: our customer service goes above and beyond.
RETAILER OF THE YEAR (6+ employees)
Biome Eco Stores Brisbane, QLD
Biome began as the first online eco-store established in 2003 campaigning a reusable, zero waste, toxin-free and ethical lifestyle. They now have four physical stores in Brisbane along with their nation-wide website. They provide Australia’s largest range of eco-friendly products supporting over 200 local/Australian and international suppliers.
Biome heavily research each product and demand honesty in labelling and substantiation of any eco-claims to ensure their customers are presented with products that match their values.
TALENT: SALES PERSON OF THE YEAR
Vivienne Lee, Gibson Imports
Vivienne Lee has worked at Gibson Imports for 9.5 years, and is a trusted adviser within the industry. Vivienne’s consistent achievements include: #1 salesperson at Gibson in NSW for 8 years, #1 overall salesperson at Gibson Imports in 2016, and highest sales in NSW for 2016. She is a respected industry figure who continually improves, while encouraging her peers to evolve with her.