Do you have the right business mindset?

Sarah Cross
Written by Sarah Cross

Believe it or not, not everyone has what it takes to be a successful business owner. You might have the best product in the world, but if you’re not a natural entrepreneur – or willing to work at it – then you’ll be fighting an uphill battle in the quest for success. I believe the best business owners have the following characteristics in common…

They’re determined
The truth is, running your own business is incredibly hard work! The first year of operation is unlikely to yield much – if any – profit, and it will be a while before you start to reap the rewards for your hard work. In that time, you’ve got to be prepared to work incredibly hard to start making inroads. To be a success, you need to work long hours, on your own, for little reward (initially). That can be tough!

They get their hands dirty
If you are not willing to get your hands dirty then you are unlikely to be successful at starting your own business. To start with, you’ll probably be working on your own, which means you’ll have to do everything, from the finances and the marketing to the packing and the cleaning. Unless you’re fortunate enough to have many millions of dollars tucked up your sleeve, you’ll have to save money by doing everything yourself. This is dirty, unglamorous work. It’s a hard slog! Could you do it?

They’re in it for the right reasons
Ask yourself why you’ve decided to start your own business: is it to make money, or to make a difference? If you’re solely focused on making money, then you might need to rethink your priorities – the most successful entrepreneurs are the ones who started a business because they wanted to follow their dreams, change the world, or give something back to the community. Even if a business idea seems like a real money-spinner, don’t develop it unless your heart is in it. This doesn’t mean that you shouldn’t strive for profitability, just that you should focus on doing what you love. Most businesses lose money before they start making money, so if you’re in it just to get rich quick, then you might be in for a surprise!

They keep their eye on the prize
The best business owners are the ones who start out with a clear game plan. They know what they want to achieve, and they know how they’re going to achieve it. Yes, the plan might change and evolve, but the end result remains a constant. The successful entrepreneurs are the ones who don’t veer from the path, and remain committed to achieving their goal.

They don’t give up
Quite simply, the best business owners don’t quit. The work hard, they plan ahead, they have faith in their business, and they stay focused. All business owners face challenges along the way – anyone who says they haven’t is lying – but the best entrepreneurs are the ones who keep going in the face of adversity. Take it from me – starting a business is hard work – but if you stay focused and remain committed, you’ll be well on your way to making it a huge success.

About the author
Sarah Cross
Sarah Cross

Sarah Cross is an award-winning successful business woman. At 24 years old she successfully built and sold her own million-dollar gift hamper business and was formally recognised twice in the Australian Telstra Business Women’s Awards. With the rapid expansion of her rags to riches gift business, she built systems and procedures to enable its sales and marketing success and mastered the art of outsourcing to fulfil the demands of a highly-seasonal operation. Following the huge success of her own start-up business and using her hard-won wisdom and expert insights she’s now a Business Growth Mentor and helps gift basket owners accelerate sales and have their own financially-successful businesses.

Are you ready to step up and make 2016 your most successful record sales growth yet? Visit her at