Over the last several years, the retail landscape has changed dramatically and will continue to evolve as online sales increase – even Amazon’s entry into the Australian market means that things will never be the same again.
Rather than ignore the signs of the times, smart retailers and savvy wholesalers will embrace this new era and take advantage of the dynamic opportunities it provides.
Identifying these opportunities for your own business can often be challenging, and responding to change with fear or with a scarcity mindset can cripple your business and damage your brand overnight.
Understanding how to navigate “new retail” is vital for long-term sustainability and success.
In late 2018, Reed Gift Fairs approached Marguerite Bell from Retail Life to develop a ‘retail store’ installation to showcase the future of retail at their next event in Sydney.
Having collaborated on several retail projects in the past, Marguerite contacted Melissa Webber from Holy Cow! Creative as they often discussed how they could help their respective clients navigate “new retail” during such changing times in the retail space.
Next, she reached out to innovative printing and display specialist, Grant Cunningham from Allprint Graphics, and tech entrepreneur, Euan Wilson from Tap Media to complement their combined service offering.
So, Retail Activators was born – a team of collaborative, dedicated specialists from across the retail industry.
The Retail Activators are launching the Retail Activator Pod at the Reed Gift Fairs Sydney 2019 in February. This immersive environment provides a unique, interactive experience for retail and wholesale delegates and exhibitors, designed especially for this event.
The Retail Activator Pod showcases the pathway to the next generation of retail – experience, engagement, curation and personalisation – and demonstrates how to transform your retail offer through culture, design, display and technology.
Visitors to the Pod can find out how to:
- Engage customers and drive brand loyalty
- Develop a consistent brand across all touch points
- Create powerful visual displays for maximum impact
- Excite customers with interactivity and cutting-edge technology
Showcasing ideas and solutions for retail and wholesale professionals, the Retail Activator Pod will be the go-to destination for forward-thinking operators who want to embrace “new retail” and provide a specialised experience to their customers, in-store and online, and future-proof their business for long-term success.